Cisco Systems and Intel are independently from one another working on technologies intended to update broadcast advertising for the multi-screen era. Intel is developing tools to allow brands to coordinate advertising and images across multiple screens, while Cisco is focusing on ad models for Web-connected, context-aware TVs.
Cisco, Intel tackle multi-screen advertising, separately
SmartBrief Job Listings for Media
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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