Do hotel guests really want to go green? Yes, mostly

03/7/2013 | CNN

Hotels may be going green, but there is a rather large divide between those who say they want to live sustainably and those who actually do so when they're in a hotel room. According to an analysis of a J.D. Power and Associates North America Hotel Guest Satisfaction Index Study, of 90% of hotel guests who were offered the chance to do something sustainable during their stays, two-thirds participated. Guests reported that they felt better when participating in sustainability programs, though some guests want little luxuries such as the use of a clean towel each day instead of reusing their linens.

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