Graffiti-themed mobile ad wins consumer attention for Chevrolet

03/7/2013 | Mobile Marketer

A mobile campaign for Chevrolet's Sonic brand is aimed at younger buyers, generating engagement 20% greater than average. The mobile ad used graffiti-style art to attract users attention. "Having just partnered with famous street artist Jeff Soto to create Chevy Sonic's first mural in Oakland, California, we were thrilled when Jumptap grabbed hold of the concept and transformed Jeff's work into mobile art," said Matt Scarlett, Chevrolet's advertising manager.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY