Graffiti-themed mobile ad wins consumer attention for Chevrolet

03/7/2013 | Mobile Marketer

A mobile campaign for Chevrolet's Sonic brand is aimed at younger buyers, generating engagement 20% greater than average. The mobile ad used graffiti-style art to attract users attention. "Having just partnered with famous street artist Jeff Soto to create Chevy Sonic's first mural in Oakland, California, we were thrilled when Jumptap grabbed hold of the concept and transformed Jeff's work into mobile art," said Matt Scarlett, Chevrolet's advertising manager.

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