Heineken USA reverses out-migration of Tecate English work

03/7/2013 | Advertising Age (tiered subscription model)

Hispanic marketing is crossing the border in a different direction, with Heineken USA assigning the English-language work for the Mexican beer Tecate to Inspire in Dallas, writes E.J. Schultz. Mexican agency Olabuenaga Chemistri has handled the work for more than a year, following a Heineken consolidation, and will continue to do the Spanish-language advertising for the U.S. market. Heineken also handed Inspire the Mexican dark lager beer Indio.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA