Honest Fizz can highlights natural ingredients

03/7/2013 | Wall Street Journal, The

Honest Tea's soda line, Honest Fizz, is packaged in a can with plenty of white space, a fruit graphic and the words "Naturally Sweetened Zero Calorie Soda." Creative Director Michael Kravit says the tall, slim can suggests the "ingredients are more premium than what you would normally get." The drink from the Coca-Cola brand comes in Orange Pop, Lemon Limey, organic Root Beer and Professor Fizz, a cherry flavor.

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