How to make sure your CSR project pays off

03/7/2013 | Kellogg Insight

Research suggests that, on average, CSR projects don't deliver the bottom-line results hoped for by executives. That suggests that CEOs should be more strategic about how, and how much, they invest in CSR, writes Daniel Diermeier. "To make CSR a value-generating strategy executives must understand the contexts in which responsible practices are more likely to pay off," he argues.

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