John Deere: Behind the scenes in the new ad campaign

03/7/2013 | American City Business Journals

John Deere has a new ad campaign, bringing viewers behind the scenes to explain why "nothing runs like a Deere." In one 15-second spot, the company shows how its riding mower works in subzero temperatures better than a car. Texas-based GSD&M said the ad campaign is the first one launched by Deere in 175 years that explains how the machines "are crafted and meticulously tested."

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