Marketers should live by 3 mandates, Adobe CEO says

03/7/2013 | ClickZ

Marketers need to be willing to engage their audiences anywhere, they need to embrace Big Data and they need to communicate with other departments in their organizations, Adobe Systems CEO Shantanu Narayen said at a digital marketing summit in Salt Lake City. "CMOs are in a better position to predict future business than CFOs," he said.

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