Marketers should live by 3 mandates, Adobe CEO says

03/7/2013 | ClickZ

Marketers need to be willing to engage their audiences anywhere, they need to embrace Big Data and they need to communicate with other departments in their organizations, Adobe Systems CEO Shantanu Narayen said at a digital marketing summit in Salt Lake City. "CMOs are in a better position to predict future business than CFOs," he said.

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO