Survey: Marketers underestimate consumers' taste for CSR

03/7/2013 | Advertising Age (tiered subscription model)

Less than half of marketers think consumers are interested in the environment, according to a survey, but six out of 10 consumer respondents say they're looking to support green brands. Consumers are also more comfortable than marketers believe with the notion that brands can do good while also making a profit, the survey reports.

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