Shyamalan discusses new AMEX spot

03/8/2006 | Wall Street Journal (free content), The

"The Sixth Sense" director M. Night Shyamalan talks about his new two-minute spot for American Express, which debuted during the Academy Awards telecast and featured his directing, writing and acting skills. In a separate interview, John Hayes, CMO of American Express, discusses the pressure marketers face to make their spots more entertaining.

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Wall Street Journal (free content), The

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