Burke sees cross-platform synergies after Comcast-NBCU deal closes

03/8/2010 | Broadcasting & Cable

In this report, Comcast Chief Operating Officer Steve Burke talks about his hopes for cross-platform sales strategies after the NBC Universal takeover is complete. "After the deal closes, we'll be able to provide advertisers with very attractive packages from national to local, broadcast to cable, and even targeted through Comcast Spotlight that will make it simple for advertisers," he said.

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