Personal care giants see potential to clean up in men's market

03/8/2010 | Advertising Age (tiered subscription model)

Procter & Gamble, Unilever and Gillette are trying to capitalize on the growing market for men's grooming products with the launch or expansion of various brands. This emphasis on personal care items aimed at men also is helping boost the bottom line for male-centric media properties such as ESPN, according to this article.

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