B2B trailblazers show a path to customer experience

03/8/2012 | MediaPost Communications

Programs by UPS, Caterpillar and GE show how business-to-business marketers can use customer-experience marketing as effectively as their business-to-consumer counterparts. UPS has focused on the concept of business partnerships. GE Capital's Access GE program provides educational resources to clients building businesses. Caterpillar made a concerted effort to grasp customer experience globally, realizing that much of its growth would come from developing economies.

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