B2B trailblazers show a path to customer experience

03/8/2012 | MediaPost Communications

Programs by UPS, Caterpillar and GE show how business-to-business marketers can use customer-experience marketing as effectively as their business-to-consumer counterparts. UPS has focused on the concept of business partnerships. GE Capital's Access GE program provides educational resources to clients building businesses. Caterpillar made a concerted effort to grasp customer experience globally, realizing that much of its growth would come from developing economies.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY