Programs by UPS, Caterpillar and GE show how business-to-business marketers can use customer-experience marketing as effectively as their business-to-consumer counterparts. UPS has focused on the concept of business partnerships. GE Capital's Access GE program provides educational resources to clients building businesses. Caterpillar made a concerted effort to grasp customer experience globally, realizing that much of its growth would come from developing economies.
B2B trailblazers show a path to customer experience
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.