Advertisers are taking boomers for granted, not ignoring them

If advertisers don't appear to be going very hard after boomers, it may be because they feel they don't have to, Eric Nagourney writes. Boomer habits -- including their consumption habits -- are predictable and well established, experts say, which means that pursuing them is "like shooting fish in a barrel -- chubby fish with bad knees and AARP discount cards," Nagourney writes. But other experts warn that a narrow focus on the younger set could backfire and alienate older consumers.

View Full Article in:

New York Times (tiered subscription model), The