Engagement the secret sauce behind Justin Bieber's Twitter success

03/8/2013 | Entrepreneur online

Justin Bieber has become Twitter's most-followed user in part by engaging with followers through retweets and personal responses rather than tweeting only promotional messages about himself, writes Kim Lachance Shandrow. Noting that just over half of Bieber's tweets are retweets, she adds that his behavior in turn encourages followers to retweet him more often and spread his messages, she writes.

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