H&M debuts premium & Other Stories brand

03/8/2013 | Guardian (London), The

H&M opens its & Other Stories store in London this week, featuring premium fashion lines that fall in between the brand's regular fast-fashion stores and its high-end COS brand. The new brand is influenced by fashion bloggers, social media and the concept of savvy shoppers who put their own looks together from a variety of sources.

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Guardian (London), The

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