How to generate marketing content with webinars

03/8/2013 | HeinzMarketing.com

Webinars can serve as the basis for a much larger marketing initiative, Brian Hansford writes. Record the webinar and transcribe it into a PDF document, then use that material in a blog or a Web series. "If your organization delivers multiple webinars every quarter, you can rapidly build a library of highly valuable content assets," Hansford writes.

View Full Article in:

HeinzMarketing.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA