How to generate marketing content with webinars

03/8/2013 | HeinzMarketing.com

Webinars can serve as the basis for a much larger marketing initiative, Brian Hansford writes. Record the webinar and transcribe it into a PDF document, then use that material in a blog or a Web series. "If your organization delivers multiple webinars every quarter, you can rapidly build a library of highly valuable content assets," Hansford writes.

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