How to make your company more creative

03/8/2013 | Harvard Business Review online

Managers are trained to be rigorous, objective and efficient, but can they also learn to foster creativity? Absolutely, writes Bruce Nussbaum, either by helping their employees become more creative or by opening the doors to external innovators. "Creative competence is like a sport. You can train for it and increase the capacities of yourself and your organization," Nussbaum writes.

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