Kroger promotes digital marketing

03/8/2013 | Supermarket News (free registration)

Customers have downloaded more than 500 million coupons, Kroger says, and traffic to its mobile application has increased 120% since it began promoting digital offerings. "We know that customers who are digitally engaged with Kroger are more loyal than those customers who aren't," President and Chief Operating Officer Rodney McMullen said.

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