Mainstream ads increasingly feature gays, lesbians

03/8/2013 | Huffington Post, The

Advertisers are seemingly less afraid to feature gays and lesbians and their families in advertising for everything from technology to housewares. "For the gay consumer and their families and friends, and lots and lots and lots of Americans, they expect to see those couples appear everywhere, but they don't want them trotted out with a pride flag," said Bob Witeck, a consultant on LGBT marketing for Fortune 500 companies.

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