Noting mobile traffic, Scripps Networks Digital overhauls site

03/8/2013 | Mobile Marketer

Scripps Networks Digital revamped its HGTVGardens.com website and mobile page to enhance content and provide easy links to social networks, noting that gardeners tend to use mobile devices more than the general population. With almost a third of page views on some Scripps sites originating from mobile, Scripps noted "that users want -- in fact, expect -- a tablet and a mobile experience," said Vikki Neil, senior vice president and general manager of digital at Scripps Networks Interactive.

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