Pizza Hut pursues in-store traffic, mobile orders

03/8/2013 | MobileCommerceDaily.com

Consumers are given a variety of options with Pizza Hut's new mobile campaign that highlights the chain's new pizza sliders and encourages users to order on their devices for delivery or pickup. A tap on the ad on Us Magazine's mobile site takes users to Pizza Hut's mobile-optimized site where they can also browse the menu and opt in for deal notices, as well as enter location information to find a nearby store.

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