Caesars to lend its name to hotels without casinos

03/9/2011 | Wall Street Journal, The

Caesars Entertainment is planning to put its name on hotels that lack casinos as it is eager to establish itself in areas of Asia that don't permit gambling. The move represents a shift in Caesars' strategy. "There's so much dynamism in Asia, that you have to find a way to participate," said CEO Gary Loveman. "In gaming, you can't go where the politicians don't allow you to go, so you have to find something else you do that's less controversial."

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