Battle of the brands goes online

03/9/2012 | iMedia Connection

A growing number of brands are using digital platforms as staging grounds for confrontational ad campaigns that seek to draw a direct comparison between rival brands. Comparative campaigns risk aggravating some on-the-fence consumers, writes Kyle Montero, but that hasn't stopped brands such as PepsiCo, Apple, Samsung and Audi from using Web videos and other online tools to lob zingers at their rivals.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO