Battle of the brands goes online

03/9/2012 | iMedia Connection

A growing number of brands are using digital platforms as staging grounds for confrontational ad campaigns that seek to draw a direct comparison between rival brands. Comparative campaigns risk aggravating some on-the-fence consumers, writes Kyle Montero, but that hasn't stopped brands such as PepsiCo, Apple, Samsung and Audi from using Web videos and other online tools to lob zingers at their rivals.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY