Bravo, IFC, MTV look to South by Southwest to build buzz

03/9/2012 | Variety (subscription required)

IFC, Bravo, MTV and VH1 are among the cable networks taking part in South by Southwest, a festival that focuses on music, film and interactive media, to reach an audience of trendsetters and early adopters for their programming. "The festival has grown so much. It's where people go when they launch stories about interactive things, to not only be heard by the press, but also by the fans. It's incredibly social and viral," said Ellen Stone, Bravo's senior vice president of marketing.

View Full Article in:

Variety (subscription required)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX