Web analytics can't measure up to marketing analytics

03/9/2012 | HubSpot.com

Web analytics and marketing analytics are different animals, writes Pamela Vaughan. Yet, 48% of marketers use Web analytics, according to an Ifbyphone study -- even though marketing analytics tied to business goals would do the job better. Employing marketing analytics can help you see how all your efforts are working together and shifts the view from the Web page performance to customers.

View Full Article in:

HubSpot.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY