Forecast: Local stations to see largest gains online

03/10/2010 | Mediaweek · Radio Ink

Local radio and television stations can expect revenues from online ads to increase at a 17.8% compound annual rate, while their overall ad revenues increase at just 2% through 2014, BIA/Kelsey reports. Still, that would put online and mobile ad revenues at $2 billion in four years, compared with $34.3 billion for all local station revenues.

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Mediaweek · Radio Ink

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