Report sees recovery led by Gen Y

03/10/2010 | MediaPost Communications · Progressive Grocer

Members of Generation Y, not baby boomers, have money to spend and will end the recession with their purchases, says a report from PricewaterhouseCoopers and Retail Forward. Companies must become adept at reaching this group, which uses technology such as mobile applications and price-comparison Web sites to find bargains.

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MediaPost Communications · Progressive Grocer

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