How the mobile-ad market is shifting

03/10/2013 | MediaPost Communications

There's a gap between which vertical sectors lead in mobile searches and which attract the most mobile-ad spending, writes Mark Walsh. Only the travel vertical, which includes search for gas stations, hotels and transportation, made the top three in both categories, according to xAd. Tactically, display ads based on mobile search grew the fastest, while more than half of campaigns employed geofencing and the use of geotargeting declined from 64% to 13% during the study's period.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY