IAB "strongly opposes" Mozilla's default cookies setting

03/10/2013 | Advertising Age (tiered subscription model)

The Interactive Advertising Bureau "strongly opposes" Mozilla's third-party cookie default blocking as a move "harmful to the ad-supported Internet across a number of dimensions," says Mike Zaneis, IAB senior vice president and general counsel. Zaneis formalized an earlier Twitter message in a letter to IAB members, saying the setting hurts the economy, users and even the cause of consumer privacy in not supporting the Digital Advertising Alliance guidelines. The favoring of first-party cookies could lead to "a world where the only data-enabled third-party networks are those owned by the large first parties," says Daniel Jaye, Korrelate's chief executive.

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