Speculation begins about name for Time Warner TV-film arm

03/10/2013 | Advertising Age (tiered subscription model)

Opinions are mixed among branding experts about the name Time Warner will pick for its TV-film unit after it separates from its publishing arm. Chet Fenster of MEC Entertainment believes the company will honor its big-screen heritage by going with Warner Bros. Media, while James Martone, director-broadcast media at G2 USA, expects something more corporate such as Warner-HBO Communications. Other possibilities include retaining the Time Warner moniker.

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