Tesco rolls out aggressive new price-promise promotion

03/10/2013 | Guardian (London), The · Brand Republic (U.K.)

Beginning this week, Tesco will compare shoppers' bills with rival retailers ASDA, Morrison's and Sainsbury and give the customers up to £10 worth of coupons if their basket would have been less pricey at one of the competing stores. Commercials starring talking pineapples and other produce are running now to promote the new program.

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Guardian (London), The · Brand Republic (U.K.)

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