WPP reconfigures Wunderman units into 4 divisions

03/10/2013 | New York Times (tiered subscription model), The

More than 20 units of Wunderman are being reorganized into four divisions in order to help the agency respond better to changes "on the digital side, especially," says Chairman and Chief Executive Officer Daniel Morel. Customer acquisition will be handled by the new Wunderman Brand Experience, while Consumer Engagement will concentrate on retention, Data and Insights will house analytics and World Health will specialize in that niche, writes Stuart Elliott. The company will likely be recruiting a global creative officer "from a large advertising agency," says Morel.

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