YouTube channel for teens has TV, big-screen legs

03/10/2013 | New York Times (tiered subscription model), The

YouTube's AwesomenessTV for teenagers has, in less than a year, attracted 400,000 subscribers and 80.6 million video views. The channel also has inspired the development of "Awesomeness," a 13-episode sketch comedy series for Nickelodeon, and a movie. "Mindless Behavior: All Around the World," about the boy band Mindless Behavior, debuts Friday at 120 AMC theaters in areas where social media data show the band has its most devoted fans.

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New York Times (tiered subscription model), The

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