Retro boxes: General Mills gets it; Tropicana doesn't

03/11/2009 | Adweek

The retro boxes for Lucky Charms, Trix and other General Mills cereals work because they are simple, bring back memories and keep icons such as the Trix bunny and Cocoa Puffs bird, Adweek columnist Barbara Lippert says. By contrast, the failed Tropicana package redesign was drained of meaning and looked generic.

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