Android ad tracking offering spies on in-app placement

03/11/2013 | VentureBeat

WhatRunsWhere has debuted an in-application ad-tracking product ideal for competitor research by brands and publishers, John Koetsier writes. "Now ... advertisers can develop intelligent strategies for deploying their mobile ad dollars, leading to a greater return on investment," co-founder Max Teitelbaum says. The service also addresses the need for more transparency on where mobile marketing companies are placing company ads. "I can definitely say there are some types of apps running brands' ads that those brands definitely don't want to have their ads on," Teitelbaum says.

View Full Article in:

VentureBeat

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA