WhatRunsWhere has debuted an in-application ad-tracking product ideal for competitor research by brands and publishers, John Koetsier writes. "Now ... advertisers can develop intelligent strategies for deploying their mobile ad dollars, leading to a greater return on investment," co-founder Max Teitelbaum says. The service also addresses the need for more transparency on where mobile marketing companies are placing company ads. "I can definitely say there are some types of apps running brands' ads that those brands definitely don't want to have their ads on," Teitelbaum says.
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