Android ad tracking offering spies on in-app placement

03/11/2013 | VentureBeat

WhatRunsWhere has debuted an in-application ad-tracking product ideal for competitor research by brands and publishers, John Koetsier writes. "Now ... advertisers can develop intelligent strategies for deploying their mobile ad dollars, leading to a greater return on investment," co-founder Max Teitelbaum says. The service also addresses the need for more transparency on where mobile marketing companies are placing company ads. "I can definitely say there are some types of apps running brands' ads that those brands definitely don't want to have their ads on," Teitelbaum says.

View Full Article in:

VentureBeat

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY