China’s Ministry of Commerce reported that web-based business-to-consumer sales in 2011 reached $124.22 billion, further reinforcing expectations that China will soon overtake the United States as the largest online shopping market. In a recent addition to the Shop.org white paper library, Hybris software examines the significant technical and cultural differences retailers must understand to meet the distinctive needs of Chinese consumers, and identifies best practices for evaluating e-commerce vendors and platforms. Download the white paper.
Building an e-commerce business in China: A guide for retailers
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