Docs discuss gap between what they want and what they get from marketers

03/11/2013 | Medical Marketing & Media

Doctors do not want sales representatives to present irrelevant slides and narratives but instead want customized details and decision-making aids, a panel discussion at the New York ePharma Summit revealed. Doctors said they would rather see drug coupons integrated into electronic health records and want to hear about tools they can provide to patients.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Senior Analyst Compliance
Edwards Lifesciences
Irvine, CA
Legal Counsel
Alcon
Fort Worth, TX
Director, Senior Legal Counsel
Alcon
Fort Worth, TX
Corporate Counsel - Healthcare Law Group
Genentech
South San Francisco, CA
Manager/Senior Manager, Health Services Analytics
Avalere Health
Washington, DC