Docs discuss gap between what they want and what they get from marketers

03/11/2013 | Medical Marketing & Media

Doctors do not want sales representatives to present irrelevant slides and narratives but instead want customized details and decision-making aids, a panel discussion at the New York ePharma Summit revealed. Doctors said they would rather see drug coupons integrated into electronic health records and want to hear about tools they can provide to patients.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Market Intelligence Manager
Olympus Corporation of the Americas
Southborough, MA
Regulatory Counsel
Food and Drug Administration
Silver Spring, MD
Pharmacy Care Manager
National Association of Chain Drug Stores
Arlington, VA
Vice President, Commercial Markets
Meridian Health
Neptune, NJ
Health Plan CEO – Oregon
Trillium Community Health Plan
Eugene, OR