Docs discuss gap between what they want and what they get from marketers

03/11/2013 | Medical Marketing & Media

Doctors do not want sales representatives to present irrelevant slides and narratives but instead want customized details and decision-making aids, a panel discussion at the New York ePharma Summit revealed. Doctors said they would rather see drug coupons integrated into electronic health records and want to hear about tools they can provide to patients.

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