How to promote your business on LinkedIn

03/11/2013 | NetworkSolutions.com

LinkedIn, which has a user base that is generally affluent and educated, can be an attractive platform for marketing your company, Monika Jansen writes. You can make your promotional efforts more effective by logging on to LinkedIn regularly, participating in groups and advertising on the site. "I'm going to go out on a limb and say that LinkedIn is a better place to advertise than Facebook, because LinkedIn users are highly encouraged to complete their profiles," she writes.

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