How to use questions to get fans talking

03/11/2013 | B2C Marketing Insider

One easy, but frequently overlooked, way to increase a company's social media engagement is to ask and respond to questions from fans through Facebook and Twitter, writes Beans Velocci. Answering questions in a timely manner shows a personalized approach, while asking questions can yield insight into how to improve a product or simply invite fans to discuss their experiences with a brand.

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