How Warby Parker found the right prescription for success

03/11/2013 | Jamie Quint blog · Wall Street Journal, The

Warby Parker found success by creating a cheap online store that broke Luxottica's monopoly on the retail eyeglass industry, Jamie Quint writes. The company began with the idea that eyeglasses are just too expensive, says co-founder Neil Blumenthal, and designed a way to sell branded prescription glasses for $95 a pair.

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Jamie Quint blog · Wall Street Journal, The

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