Kiip's puzzle game is a hit -- and a live testing lab

03/11/2013 | TheNextWeb.com

Kiip's 7x7 puzzle game was downloaded more than 1 million times in its first month of release, CEO Brian Wong says. Kiip created the game as an experiment of sorts, as the company typically enables awards programs within third-party applications. The game allows Kiip to test a live-user base with rewards for game performance without risking its reputation by experimenting within a third-party app, Martin Bryant writes.

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