Lawsuit alleges strong-arm drug sales tactics

03/11/2013 | Pharmalot.com

Managers at Warner Chilcott allegedly encouraged sales representatives to pressure doctors into prescribing osteoporosis, ulcerative colitis, acne antibiotic, oral contraceptive and overactive bladder drugs. A lawsuit alleges reps paid for expensive meals during which no medical education took place, offered paid speaking engagements as a way to push prescriptions, filled out prior authorization forms and falsified expense reports, among other activities. Executives allegedly said they were able to circumvent industry sales practice codes because the company was not a signatory to the voluntary Pharmaceutical Research and Manufacturers of America code.

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