A look at businesses' use of Big Data

03/11/2013 | Wall Street Journal, The

Big Data analytics is taking hold in areas such as human resources, marketing, operations and product development, Steven Rosenbush and Michael Totty write. They cite Catalyst IT Services as an example of using Big Data in the hiring process, including requiring job candidates to complete an online assessment that delivers data about how applicants answer questions as well as their actual answers.

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