Over-55s are less open to online tracking

03/11/2013 | eMarketer

Consumers over 55 differ from younger counterparts in how they want marketers to pay attention to their online activities, according to a study for NetBase by J.D. Power & Associates. Fewer over-55s wanted companies to track what they're saying and doing online, and a majority in the older age bracket consider such activity an intrusion.

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