P&G exec: Ideas, not technology, fuel marketing

03/11/2013 | Advertising Age (tiered subscription model)

Marc Pritchard, global brand building officer for Procter & Gamble, told an audience of advertising executives that it can be hard to market "unsexy" products such as toilet paper and soap. "Getting people to pay attention to our brands is a heck of a creative challenge," he said, adding that brands creating experiences, instead of solely focusing on technology, can excel.

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