Product launches build on proven brands

03/11/2013 | Reuters

Companies at the Consumer Analyst Group of New York Conference appeared to be taking fewer risks, launching items that are a revamp of existing products. Kraft Foods Group, for example, is introducing additional flavors of Oscar Mayer bologna; Procter & Gamble is expanding the Bounty line with DuraTowel; and Campbell Soup is launching Bolthouse Farms Baby Carrot ShakeDowns, with flavoring that can be added to baby carrots.

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