"Safeway can own the wellness space," CEO says

03/11/2013 | Supermarket News (free registration)

Safeway Chairman and CEO Steve Burd expects wellness to be the fastest-growing segment of the business. "I think in 10 years' time, we'll be thought of as more of a wellness company selling food," he said. The company is adding consultation and treatment rooms next to pharmacies, but Burd says he's not ready to release more details of the plan.

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