Taco Bell introduces 3D cinema ad for its Cool Ranch Doritos tacos

Taco Bell, as part of a national rollout of its new Cool Ranch Doritos Locos Tacos, ran a 3D cinema spot this past week on NCM Media Networks' FirstLook preshow. The ad, by Draftfcb, is also airing on 2D screens, and features an exploding Cool Ranch chip morphing into the new tacos. "NCM is America's No. 1 reach network on weekends, so it is the perfect way for Taco Bell to reach their target adult 18-to-34 audiences while they are enjoying a night out at the movies," said NCM's Cliff Marks, who is also president and chairman of the Cinema Advertising Council.

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