Taco Bell mobile ad points to nearest store location

03/11/2013 | MobileCommerceDaily.com

Taco Bell is making it easy for mobile users to find the nearest store with a ZIP-code driven store locator accessible from its ad on Pandora's iPhone application. The ad is expandable and includes audio. "Mobile success requires that we surprise and delight our consumers, offer them unexpected experiences as they go about their routine and be top-of-mind as they are making meal or snacking decisions," said Juliet Corsinita, senior director of media and brand partnerships at Taco Bell.

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